NPS stands for Net Promoter Score. The Net Promoter Score, or ‘NPS’, is a way for businesses to measure customer satisfaction. To find it, customers answer a simple survey gauging how likely they are to recommend a business to a friend or an acquaintance. Their answers are then fed into a formula to produce a single figure used for universal benchmarking, internally, across entities and against other companies.
It’s a scale of minus 100 to plus 100. To achieve a score of 0+ is good, 30+ is excellent and 50+ is exceptional.
