b. Log information
When you visit our website we collect standard internet log information and details of visitor behaviour patterns, such as:
- Date and time of your visit;
- type and version of the browser you use;
- operating system;
- your Internet Protocol (IP) address
- the full URL clickstream to, through and from our website (e.g. websites that you have visited and products viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction (such as scrolling, clicks and mouse-overs) and methods used to browse away from the page);
- time zone setting; and
- plug in types and version for system administration.
We have a legitimate interest in this anonymous data since it enables us to further develop and enhance our website. We do not make any attempt to find your identity as a result of your visit to our website. We will not associate any data collected in this way with any personally identifying information from any other source in order to identify you.
c. Newsletter and Business updates
Our website offers you the opportunity to download and/or subscribe to business updates we provide or to our 'watchdog' newsletter (hereinafter “newsletter”). To subscribe to this information, we require a valid email address. When subscribing to our business updates or our newsletter, we will store your IP address as well as the date and time. This serves to protect us in the event a third party improperly and without your knowledge makes use of your email address to subscribe to our business updates /newsletter. We will not collect any other data. The data thereby collected is used solely for the purpose of sending you our business updates or newsletter. No data is transferred to third parties, nor is any of this information matched to any information that other components of our website may collect. If you download the business updates or newsletter, we use onpage tracking within Google Analytics (see below). You may cancel your subscription to the business updates / newsletter at any time. You will find additional details in the email confirming your subscription as well as in each business update / newsletter.
We use third party software and services for our email communications and we track user activity to ensure we are sending relevant content and providing a positive user experience.
d. Use of registered user customer service area
When accessing the customer service area on our website, which is reserved for registered users, you have to register using your unique user name and password. This information will be used to verify that you are an authorized user and not for any other purposes. In addition we will record information about the services you have accessed through the registered user area for accounting purposes, to comply with our statutory obligations under applicable Data Protection Laws (e.g. to document your legitimate interest for accessing data), for our internal statistical and analytical purposes.
e. Cookies
Our website makes use of Cookies, Pixel Tags, Local Shared Objects (also called "Flash Cookies") and similar technologies when you are browsing our website to enable certain functionalities of our website and to help us analyse user behaviour on the website in order to improve the customer experience.
For more information about the cookies we use and how they work, please visit our cookies policy click here.
You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.
f. Use of Google Analytics IP anonymization feature
Our website uses Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter “Google“). Google Analytics employs so-called “cookies“, text files that are stored to your computer in order to facilitate an analysis of your use of our website. The information generated by these cookies, such as time, place and frequency of your visits to our website, including your IP address, is transmitted to Google’s location in the US and stored there.
Google states that the IP address submitted by your browser will never be associated with other data held by Google.
We use Google Analytics with an IP anonymization feature on our website. In doing so, Google abbreviates and thereby anonymizes your IP address before transferring it from member states of the European Union or signatory states to the Agreement on the European Economic Area.
Google will use this information on our behalf to evaluate your usage of our site, to compile reports on your activity on our website for us, and to provide us with other services related to website- and internet usage. We use that information for statistical purposes. Google may also transfer this information to third parties if this is required by law or to the extent this data is processed by third parties on Google´s behalf.
We use Google Analytics including the Universal Analytics function. Universal Analytics allows us to analyse activities on our website across various devices (e.g. if you access our website via your laptop and later via your tablet). This is achieved by allocating a pseudonym user-ID to each user. Such allocation is undertaken when you register for a user account or when you log on with your unique username and password. No personal information will be passed on to Google. The addition of further functionalities to Google Analytics through Universal Analytics does not diminish or devaluate measures taken to protect personal data like IP-Masking or Browser-Add-ons.
You can prevent cookies from being installed by adjusting the settings on your browser software accordingly, or by not consenting to their use when you log in. If you have already given consent, then you can change your preferences by clicking on the “Cookie Settings” button at the bottom of the website. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.
Google offers a disabling option for the most common browsers, thus providing you with greater control over the data which is collected and processed by Google. If you enable this option, no information regarding your website visit is transmitted to Google Analytics. However, the activation does not prevent the transmission of information to us or to any other web analytics services we may use. For more information about the disabling option provided by Google, and how to enable this option, visit https://tools.google.com/dlpage/gaoptout.
You can also deactivate personalized marketing via the following link (https://support.google.com/ads/answer/2662922?hl=en&ref_topic=7048998).
More information on terms of use and data protection at Google can be found at http://www.google.com/analytics/terms.
g. Use of Remarketing
This website uses the remarketing function of Google Inc. (see the address of Google Inc. in point f. above). This feature is designed to show interest-based ads to visitors to the site through the Google ad network. The browser of the website visitor saves Cookies that allow the visitor to be recognized when they visit websites that belong to the Google ad network. On these pages, visitors can then be presented with ads that relate to content that the visitor previously visited on websites that use Google's remarketing feature. According to Google’s own statements, Google does not collect any personal data during this process. However, if you still do not want Google's Remarketing feature, you can always disable it by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can disable the use of cookies for interest-based advertising through the Advertising Network Initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.
h. Digital Marketing for Creditsafe.com online
At Creditsafe we engage in online advertising to keep you up to date with our product range and to keep you informed of any promotional offers we are running.
Like many companies, we target Creditsafe adverts and banners when you are visiting other websites that may not be linked to Creditsafe. We use a range of digital marketing networks and ad exchanges along with technologies such as pixels, ad tags, cookies, web beacons and mobile identifiers as well as services offered by particular sites and social networks such as Facebook’s Custom Audience service.
The banners and adverts you will see are used to enhance the advertising experience we offer you and will based on the data we hold on you such as your previous use of Creditsafe or content or adverts you have interacted with in the past.
2. Storage and transfer of information to third parties
We will store your information on our secure servers and may share your personal information with members of our group (which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006) and third party service providers who assist us in targeting certain audience types, tailoring advertising, improving, and optimizing our website.
We may transfer the personal information that we collect from you to a destination outside of the UK and, in some cases, outside of the European Economic Area (EEA) if necessary for the processing purposes we have described above (including where we transfer your personal information to third parties). In these cases, staff operating outside of the EEA who work for us or one of our suppliers may process your personal information.
By submitting your personal information, you agree to this transfer, storing or processing.
We will ensure, where your personal information is transferred to third parties or outside of the EEA, that appropriate measures are in place to protect your personal information and ensure that it is processed in accordance with the Data Protection Laws at all times.
3. Duration of data storage
We store your personal data only for as long as it is necessary to achieve the purposes described above. Personal data will be deleted as and when it is no longer required for the purpose or after expiration of existing legal retention periods.
4. Call Recording
It has become common practice to record calls due to the growth of business conducted by telephone. Recording customer conversations allows organisations to assess customer satisfaction, train and develop staff, review call quality, and have access to a verbal record of what is said in the event of a subsequent complaint.
Creditsafe may record the telephone call in the following instances:
- to assist in quality monitoring of staff.
- to keep evidence of the formation of a contract.
- to investigate and resolve a complaint.
- for the detection, investigation and prevention of crime (including fraud).
All inbound calls to Creditsafe will hear an automated message informing them that calls may be recorded. For outbound calls, the Creditsafe employee will inform the recipient whenever calls are being recorded. Note that if payment information is taken over the telephone, the recording will be paused whilst these details are communicated.
5. Links to other websites
This Online Privacy Notice does not cover the links within our website linking to other websites. We encourage you to read the privacy statements on the other websites you visit.
6. Changes and amendments to our Online Privacy Notice
Creditsafe may change and amend this Online Privacy Notice from time to time. Changes will be communicated through updates on our website. We recommend that you regularly access our website to ensure that you agree with any changes or amendments.
7. Your rights - Access to your personal information / Right of rectification and erasure
Pursuant to Art. 15 GDPR you have the right to request details of personal information that we hold about you.
In case the information we hold about you is outdated or incorrect, you have the right pursuant to Art. 16 GDPR to request an update and correction of the relevant data.
You may also have a right pursuant to Art 17 GDPR to request the erasure of personal data we hold about you provided that we do not have a statutory obligation or an outweighing legitimate interest to keep such data.
Under the conditions set out in Art. 18 GDPR, you have the right to restrict processing.