Welcome to our privacy page

• Allowing us to identify your device as you use the website, so that you are not treated as a new visitor each time you go to another part of the website;
• Ensure that the servers that we use to power the website each serve an equal number of users, to help make everyone's browsing as swift and responsible as possible;
• Noting your browser's capabilities.

AddThis:

uid, uit, uvc and psc

Google Analytics with Display Advertising and Remarketingand Google DoubleClick

Behind the scenes, we use Google Analytics to give us insights into how you interact with our website and to support display advertising. The advertising includes the display, by third parties such as Google, of adverts across the internet. The adverts include adverts based on your past visits to our website. 

We sometimes conduct advertising campaigns using DoubleClick, a Google service.

We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google DoubleClick cookie) together to:

• inform, optimise and serve ads based on someone's past visits to our website;
• report how ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site.

If you do not wish to allow the use of Google Analytics for advertising, you can opt out using the Google Ad Settings.

Adobe Analytics

We use Adobe Analytics to give us insights into how many people visit our website, and how you interact with it.

Cookies are used to help us to better estimate the number of individual anonymous visitors to our website. There are two types of cookies that may be used: session and persistent. Session cookies exist only during your online session. They disappear from your computer when you close the browser software. Persistent cookies remain on your computer after the browser has been closed.

Adobe Analytics cookies are s_cc (session), s_sq (session) and s_vi (persistent). More information can be found at https://www.adobe.com/uk/privacy/cookies.html.

Adobe Test&Target

We use Adobe Test&Target to optimise and personalise certain pages on the website.

Test&Target does not collect personally identifiable information. Test&Target collects at a minimum, visitors, clicks and conversions for all tests. All data captured by Test&Target is linked to a visitor ID, but there is no personal data related to that visitor ID. At an aggregate level, Test&Target tracks the success metrics defined in a campaign. This data is not available at an individual visitor level.

Creditsafe’s implementation of Test&Target does not allow any user’s activity to be tracked beyond Creditsafe’s own websites.

Test&Target cookies are identified by their “mbox_” prefix.

Bing Ads

We may advertise on Bings network, we'll use Cookies to help us identify which advertising channel you came from to make sure our advertising is targeting the right customers.

To find out more about cookies and their use, go to Bings privacy policy.

https://advertise.bingads.microsoft.com/en-gb/resources/policies/microsoft-bing-ads-privacy-policy

IBM Silverpop

We use IBM Silverpop to help us understand how many people visit our website through our email campaigns and how you interact with it.

This is done using Javascript code to help us see things like how popular certain pages are, the journeys that users take through our content and it allows us to send you communications that are relevant to the things you have looked at.

Facebook

Remarketing tags. View Facebook's cookie policy for more information:

https://www.facebook.com/policy/cookies/printable

On some pages on this website, we use Hotjar to view how you are interacting with our web pages. Hotjar uses cookies to collect non-personal information including standard internet log information and details of visitor behavioural patterns upon visiting the site. This is done to enable us to provide our web visitors with a better experience, identify preferences, diagnose technical problems, analyse trends and generally to help improve our website.

More information about Hotjar’s privacy practices can be found at https://www.hotjar.com/privacy.

LinkedIn

Remarketing tags. View LinkedIn's terms and cookie policy for more information.

We use Optimizely to improve our site through variant testing in order to make sure it is easy to use and more helpful for you. It allows us to show different versions of a page to help us identify which design creates the best online experince.

For further details on Optimizely please see their information page here - https://www.optimizely.com/opt_out

Twitter

Remarketing tags. You can review Twitter's cookie policy here:
https://help.twitter.com/en/rules-and-policies/twitter-cookies

Unbounce

We like to test different webpages to see which one has the best customer experience, Unbounce is used to track which webpage variant you have seen. This Cookie also allows us to ensure that you see the same webpage variant if you return to the same website URL.