In 2021, co-working giant WeWork seemed to be on top of the world. SoftBank, a Japanese venture firm, had invested $17 billion into their meteoric rise. They were touted as the future of work – a place where freelancers and nimble, cool start-ups were able to work and share ideas.
Of course, we all know where this story ends. In November 2023, faced with $2.9 billion in debt, WeWork filed for Chapter 11 bankruptcy. A combination of poor cash flow strategies and the rapidly decreasing demand for co-working spaces fueled by the Covid-19 pandemic meant that WeWork simply couldn’t bring in enough cash to come close to paying off that debt, or to continue operating as normal. At the time of their filing, WeWork’s delinquent (91+ days late) payments were reported by Creditsafe to have increased by 631.82% over the 12-month period leading up to the filing, another key indication that their cash flow was in a state that would be very difficult, if not impossible, to recover from.
Debt is practically a sure thing when you’re doing business. The key is to make sure it never reaches a breaking point, the way it clearly did in WeWork’s case. But they aren’t alone in their struggle with debt. Our new study, Perils of Rising Debt and DSO, found that 58% of businesses experienced an increase in long-term debt over the last 12 months. If that wasn’t troubling enough, 57% reported that their Days Sales Outstanding (DSO), which refers to the average number of days it takes to collect payment for a sale, also increased.
It all points to one thing: debt and its associated cash flow issues are on the rise across the board. But how do you make sure your business isn’t affected the way that WeWork, along with other recent bankruptcies like Express and BowFlex, were?
If you find yourself in a position where your business is in trouble because of rising debt, all hope is not lost. The key is to identify the problem quickly and carefully decide on a debt management strategy.