Deepfakes are one of the most dangerous types of fraud made possible by AI. Using deepfakes – incredibly realistic fake images, audio and video – can convince people that a fraudster’s message is the real deal. In Hong Kong recently, for example, a finance worker was tricked into paying out $25 million after viewing a staged video call with the company’s CFO and their colleagues. This type of deepfake is also known as synthetic media generation – and it’s especially dangerous when it comes to payment fraud.
In 2023, the National Security Agency, FBI and Cybersecurity and Infrastructure Security Agency published a paper warning companies to be on the lookout for this type of payment fraud. The call looked so real that the worker didn’t see any issue with authorizing the payments, costing their company millions. If you aren’t aware of the risk of deepfake scams, it becomes incredibly easy to fall for them.
The key to avoiding deepfake scams is to stay informed. Once you understand that deepfakes are a potential threat to your business, you’ll be more likely to consider the possibility when something doesn’t quite feel right.
Stop and think before actioning anything that could potentially have come from a deepfake. Have you just come off a video call where people were acting unusually or it felt like the call came from out of nowhere? Speak to the people who were on the call to make sure it really was them. It might feel silly, but I promise it won’t feel sillier than having to admit you lost your company millions of dollars.